What Is Branding Photography and How Can Make or Break
Your Business?
In the end YOUR brand is more than just a logo -- it’s the way clients, new and old connect to your business, and the likelihood they’ll think of you first when it’s time to hire a professional. A streamline of Branding Photography will help you add value to people’s lives in your market and earn loyal customers, so don’t let it be an afterthought.
Branding imagery, storytelling and event photography shows dedication. Strong branding shows you’ve invested time, money, and brainpower into your company, and clients can depend on you to deliver a high-end experience for years to come. There nothing truer than talking about your sophisticated imagery, but your logo is a whimsical cartoon, potential clients might wonder if you’re still in the early stages of getting it all together. Make sure your branding reflects the amount of energy you’ve put into your business.
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Branding Photography gives your client all the feels. One of the questions I am constantly asked is are you a Nikon or Canon user. While both are wildly successful and deliver a quality product, branding is what makes us feel fiercely loyal, like we’re part of a team. Whether a brand instills trust, sparks nostalgia, or just makes you feel pampered, the EMOTION is more important than the logo, the price, or even the photos - because there are plenty of good photos out there. Make sure your branding images is the bridge that get clients excited to work with you. When I work with my clients I make sure their branding photography finds a common ground between unique personality and the type of clients they will serve.
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Branding Photography makes you memorable. If your images are not gorgeous your brand is weak, you might never get noticed. But if your brand is unforgettable, it can elevate a solid reputation and bring you to the next level. People will start to recognize your name as the one behind all those images they love, and they’ll start citing you as an “inspiration,” and your status will grow to be the trusted authority you have always felt would be.
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Branding Photography IS un-copy-able. A competitor can stalk your favorite venues, talk your talk, or replicate your services. But they can’t recreate your vibe, your energy because they’re not you. If your brand is strong, people will recognize you as the original. As a business owner, you need a unique brand to speak for your business and set you apart.
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Branding Photography permeates the whole experience. Strong branding doesn’t end with your with your imagery alone. It should also come through in the way you write, the way you dress, the way you connect with clients, the way you network with vendors, and the way you deliver your service and/or product. Each and every time connect with your community is part of your brand. If your branding feels unfinished, you may be onto something. Potential clients may wonder where else you’ll do the bare minimum.
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Packages
BrandingBranding Packages;
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EventsEvents & Media Coverage Packages;
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